As the ancient Greeks are to being one of the largest contributors to present-day civilization, social media is to building an online community. And it is not going away anytime soon.
It can be a bit overwhelming, especially if you:
• Have no interest being on Facebook
• Believe social media is not useful to obtain leads
• Think your customers aren’t on social media
Not to worry. This blog may change your mind.
5 tips to build (and justify building) an online community for your business:
1. An online community helps build value to your business – having quality information on your website, or adding informational posts on your LinkedIn page gives something of equity to potential and existing customers.
2. Show your ‘usp’ – stand out from the competition with your unique selling point and create a community that supports and virally promotes your usp by posting related topics.
3. Make community building part of your strategy and goals – write a blog every week about a subject your customers want to read about. It helps keep you working on and not in your business.
4. Continue to set new goals – commit to giving a new social media tool at try, like LinkedIn or Pinterest. This will encourage trying and testing new marketing tools in this digital age.
5. Show that your business is modern and current – be the thought leader. Communities like to know that they have the best and most up-to-date information.