Marketing In a Post-Covid World
Many things have changed since Covid-19, but what have remained constant are the fundamentals of marketing. While marketing strategies might have evolved, the goal has not. The purpose of…
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Online Reviews Do What?
Online reviews have become an important way of communication between the clients and the business. These ratings help show store owners the areas of their business where they are providing…
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The Power of Branding Your Company
What is a Branding Statement? A branding statement used to be identified as an organization’s name, logo, slogan, sign, symbol, design, or a combination of all of these. These days, a branding…
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Successfully Engage the Audience You Want, One Event at a Time
Whether you�re hosting an event, or simply participating in one, there are plenty of ways to engage your potential customers. Event marketing not only acts as another avenue for brand recognition,…
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“Why” is More Important than What at 360 Direct
When our owner, John Bernhoft, started a mailing service company in 2006, he immediately noticed an alarming trend. Many companies sent direct mail to poorly targeted lists, or sent direct mail…
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Why Marketing Design Matters
It’s easy to neglect updating the marketing design in your materials. Many times, companies use the same design for their marketing materials and just plug in updated specs and product…
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5 Steps in Creating a Company Culture for All Generations
“You can’t teach an old dog new tricks” or “They’re the what’s in it for me generation” are phrases we’ve all heard in the workplace. Typically heard standing around the…
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Marketing Inspiration From A Brand Icon
In June 2016 Coca-Cola celebrated being a source of successful marketing inspiration for 130 years. A dominant global force and world renowned iconic brand, every company marketing a product can…
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What Can Furbies Teach You About Branding?
I’ll preface this post by explaining that I grew up in the 90s. Tamagotchi. Furbies. Backstreet Boys. These are just three examples of brands that remind me of sleepovers at my cousins’ duplex where…
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