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Color is important

Color is important – Consumers cry out to Coca-Cola

Let Coca-Cola take the big chances, and then learn from their results. Today, we study the case of changing color and the white cans. A couple of years ago Coca-Cola decided to create a holiday…

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Color matters for branding

Should your Business ‘Sole-ly’ Trademark a Color?

Does your business own a color? Should you invest and exclusively trademark a color? Your answer is absolutely, yes. Today, the use of distinctive colors to identify products can be seen everywhere.…

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Connect with Consumers

L‘I’ve Marketing – Connect with Consumers

How do you bring a brand to life? How can consumers feel connected to your brand and remain loyal? Today’s consumers need, want, and desire more: a brand that’s more than attractive colors…

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