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Shareable Evergreen Content

What Makes Content Shareable?

How can we be sure that the blogs, newsletters, videos, and case studies we produce will get any traffic? In marketing, ROI is everything, and time and talent spent on ineffective content creation…

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Connect With Your Target Audience

How To Connect With Your Target Audience

You know your business and your industry better than anyone, but to really maximize your marketing, it’s not enough to know your products and services inside and out. You have to know your…

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Tracking ROI

Tracking ROI With Digital Marketing Tools

It’s easy to know whether or not you’re hitting your revenue goals. Equally important, however, is understanding which marketing tactics or strategies are helping you hit those goals, and which ones…

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Target A List Audience

Grow Smart With Targeted “A” List Marketing

At some point in their growth cycle, most companies learn through trial and error that not every paying customer will generate a positive impact on their business. Growth in the wrong direction can…

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Website Analytics

Do You Know How Well Your Website Is Performing?

In today’s high-tech world, there are so many ways to capture, track, and analyze hundreds of varying pieces of data, so where do you even begin? Luckily, there are analytical tools available to…

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Market to your talent pipeline year round

Market to Your Talent Pipeline Year Round

Like many companies, manufacturers often begin workforce development initiatives in the spring, hoping to reach graduating seniors in either high school or college with an interest in engineering,…

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Discover Your Marketing Strategy

What’s Your Marketing Strategy in 2018?

By now, you already have your fiscal budget in place and have cemented all your major business goals for 2018. You likely have a good idea of how many new employees you’ll need to add to your…

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Lead Generation

Lead Generation Starts in Marketing, Not Sales

What percent of leads do your salespeople close? That number varies from company to company, but a lot of it depends on the quality of leads your sales people have. Traditionally, companies have…

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Holiday Marketing

How to Market Meaningfully During the Holidays

The holidays are busy for just about everyone, including businesses. Between last minute product orders, tight deadlines, and personal obligations, executives in the B2B marketplace are not likely…

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