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Run your sails up and catch some wind

Run your sails up and catch some wind

Run your sails up and catch some wind. “I find the great in this world is not so much where we stand, as in what direction we are moving: To reach the port of heaven, we must sail sometimes…

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Success starts with a great plan!

Success Starts with a Great Plan!

Success Starts with a Great Plan! Too many people think strategic business and marketing planning is something only meant for big businesses. The fact is that every business can reap the benefits…

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Comparing Competition

Don’t Destroy, Differentiate from the Competition

Comparing Competition in Politics to Business  There was a morning news show where a round-table of political analysts heads were discussing the extreme toxicity and competition in America’s…

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Engagement and Feedback

More Effective Acronyms For Measuring Marketing

Most people preach ROI, but there are several factors why you shouldn’t put too much stock in your Return On Investment. I’m not saying disregard it entirely; I’m just saying…

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Finding Your Target Market

Four Steps to Identify Your Ideal Client

You may just be happy to have a prospect come through your door; but if that prospect isn’t your ideal client, that walk-in is probably just wasting your time. An ideal client will give you more…

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Connect with Consumers

L‘I’ve Marketing – Connect with Consumers

How do you bring a brand to life? How can consumers feel connected to your brand and remain loyal? Today’s consumers need, want, and desire more: a brand that’s more than attractive colors…

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