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Target A List Audience

Grow Smart With Targeted “A” List Marketing

At some point in their growth cycle, most companies learn through trial and error that not every paying customer will generate a positive impact on their business. Growth in the wrong direction can…

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Website Analytics

Do You Know How Well Your Website Is Performing?

In today’s high-tech world, there are so many ways to capture, track, and analyze hundreds of varying pieces of data, so where do you even begin? Luckily, there are analytical tools available to…

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Market to your talent pipeline year round

Market to Your Talent Pipeline Year Round

Like many companies, manufacturers often begin workforce development initiatives in the spring, hoping to reach graduating seniors in either high school or college with an interest in engineering,…

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Why is more important than what

“Why” is More Important than What at 360 Direct

When our owner, John Bernhoft, started a mailing service company in 2006, he immediately noticed an alarming trend. Many companies sent direct mail to poorly targeted lists, or sent direct mail…

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Facebook Newsfeed Changes

How Your Brand Can Survive Facebook’s News Feed Changes

By now, you’ve probably heard the “bad” news that the Facebook algorithm for prioritizing its news feed has changed in a way that could potentially damage your ability to leverage the social media…

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Discover Your Marketing Strategy

What’s Your Marketing Strategy in 2018?

By now, you already have your fiscal budget in place and have cemented all your major business goals for 2018. You likely have a good idea of how many new employees you’ll need to add to your…

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Lead Generation

Lead Generation Starts in Marketing, Not Sales

What percent of leads do your salespeople close? That number varies from company to company, but a lot of it depends on the quality of leads your sales people have. Traditionally, companies have…

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Holiday Marketing

How to Market Meaningfully During the Holidays

The holidays are busy for just about everyone, including businesses. Between last minute product orders, tight deadlines, and personal obligations, executives in the B2B marketplace are not likely…

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When to Fire Your Marketing Agency

When to FIRE Your Marketing Agency

Marketing agencies can take a business to the next level. They should help your business grow and achieve goals. You know that, that’s why you hired them to begin with! But if your agency…

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