Targeted Campaigns. Strategic Execution.
360 Direct sets every direct mail campaign up for success with extensive market research, demographic targeting, and messaging crafted to motivate new potential leads. In combination with email marketing, calling campaigns, and social media advertising, direct mail can serve as an effective tool for moving prospects forward in your sales pipeline.
What Counts as “Direct Mail?”
Direct mail is any type of advertising sent through the mail. From postcards to surveys, there are a lot of options. The right choice depends on your goal and your target audience.
- Postcards
- Letters
- Catalogues
- Newsletters
- Surveys
- Flyers
- Brochures
- Cards
Every marketing tactic should be tested and measured. Direct mail is no different. Using tracking tools and response metrics, 360 Direct keeps your direct mail marketing transparent.
Campaigns with a focus on ROI.
How do we enhance marketing mail with other tactics?
Using multiple marketing channels helps increase the number of touch points with your target audience. At 360 Direct, we build direct mail campaigns that include a range of complimentary tactics.
Direct Mail Facts:
- Direct mail typically has a higher response rate than email.
- Direct mail can be coordinated with digital campaigns.
- Direct mail can be highly personalized.
The truth is, direct mail isn’t dead — but the old way of doing things is.
With all of the digital tools at our disposal, marketing mail is no longer a shot in the dark. Instead of haphazardly shipping out a few postcards out of desperation for new leads, it’s possible to target your campaigns with precision, track your progress, and improve your chances for success. By partnering with the right marketing team, you don’t have to settle for less.