Inbound Content Marketing Program

The Inbound Content Marketing (ICM) Program is similar to our DOM program, but is exclusively digital marketing focused. Digital marketing can include social media, email marketing, and several aspects of your website – including SEO and blogging. This approach is called “inbound marketing,” because it creates a system by which your ideal customers come to you instead of going out into the world and digging up leads the old fashioned way.

We understand that one business’ marketing needs are not going to be the same as another’s, which is why we offer the ability to customize your program with us. You’re free to combine aspects of different programs, and focus our energies on the marketing components that matter most. 360 Direct works with you, on your time, at your pace.

Clients on our Inbound Content Marketing (ICM) Assistant program will enjoy the following benefits:

  • Regular schedule of projects – get deliverables every month
  • Strategic marketing alignment
  • Creation of a timeline & plan of tactics for execution
  • Project management of the items on your tactic timeline
  • Streamlined delivery, decreased the number of estimates, with consistent and efficient implementation of your marketing activities
  • Review of existing or initial setup of LinkedIn, Facebook, Twitter and other social media
  • Fractional access to a marketing department without the payroll
  • Website copy review, assistance, and direction
  • Setup and direction of an automated approach to posting to the channels
  • Organic Search Engine Optimization (SEO)- analysis and appropriate maintenance
  • Use of Google Analytics for website performance and guiding activities
  • Test and measure your advertising for return on investment (ROI)

A digital marketing plan with both strategy and tactics should be unique to every business. This program focuses on a digital strategy designed to build your online community, increase your sphere of influence, and bring A-List customers into to your sales funnel. Contact us if you are interested in learning more about our approach to digital marketing.