Your Outsourced Marketing Department
Our director of marketing program is a flexible, monthly program where 360 Direct drives both marketing tactics and the strategy in collaboration with you. The DOM program provides our customers with the control they want and the guidance they need to keep growing their business and the dream behind it.
Clients on our Director of Marketing (DOM) program will enjoy the following benefits:
- Regular schedule of projects – get deliverables every month
- Creation of a timeline & plan of tactics for execution
- Strategic marketing alignment
- Project management of the items on your tactic timeline
- Streamlined delivery, decreased the number of estimates, with consistent and efficient implementation of your marketing activities
- Fractional access to a marketing department without the payroll
- Website copy review and direction
- Social Media guidance
- Organic Search Engine Optimization (SEO)- analysis and appropriate maintenance
- Use of Google Analytics for website performance and guiding activities
- Review of existing and future advertising
- Test and measure your advertising for return on investment (ROI)
- Art direction and coordination for any electronic or printed materials
- Customer acquisition and retention review
- Bound and printed marketing plan every year you are on the program
A marketing plan with both strategy and tactics should be unique to every business. 360 Direct does not promote or focus on any one specific form of advertising over another, ensuring that customers get an unbiased perspective on their marketing and a plan crafted to their specific needs. Contact us if you are interested in learning more about our DOM program.