Our digital design & marketing blog with great tips, latest marketing trends, and a look into what's got us fired up (in a good way)!
How To Connect With Your Target Audience
You know your business and your industry better than anyone, it’s not enough to know your products and services inside and out. You have to know your customers inside and out. Effective…
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Tracking ROI With Digital Marketing Tools
It’s easy to know whether or not you’re hitting your revenue goals. Equally important, however, is understanding which marketing tactics or strategies are helping you hit those goals, and which ones…
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Grow Smart With Targeted “A” List Marketing
At some point in their growth cycle, most companies learn through trial and error that not every paying customer will generate a positive impact on their business. Growth in the wrong direction can…
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Do You Know How Well Your Website Is Performing?
In today’s high-tech world, there are so many ways to capture, track, and analyze hundreds of varying pieces of data, so where do you even begin? Luckily, there are analytical tools available to…
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Market to Your Talent Pipeline Year Round
Like many companies, manufacturers often begin workforce development initiatives in the spring, hoping to reach graduating seniors in either high school or college with an interest in engineering,…
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“Why” is More Important Than “What” at 360 Direct
When our owner, John Bernhoft, started a mailing service company in 2006, he immediately noticed an alarming trend. Many companies sent direct mail to poorly targeted lists, or sent direct mail…
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How Your Brand Can Survive Facebook’s News Feed Changes
By now, you’ve probably heard the “bad” news that the Facebook algorithm for prioritizing its news feed has changed in a way that could potentially damage your ability to leverage the social media…
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What’s Your Marketing Strategy in 2018?
By now, you already have your fiscal budget in place and have cemented all your major business goals for 2018. You likely have a good idea of how many new employees you’ll need to add to your…
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Lead Generation Starts in Marketing, Not Sales
What percent of leads do your salespeople close? That number varies from company to company, but a lot of it depends on the quality of leads your sales people have. Traditionally, companies have…
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