Outsourced marketing is when a single firm assumes responsibility for your marketing functions. That might include market and brand research, strategy, sales, public relations, web marketing, and even media printing. An example of outsourced marketing includes telemarketing from companies like SalesFish, who are able to achieve sales over the phone for businesses. However, not all marketing strategies are the same. Not all outsource marketers will have the same structure, so what specific services should you look for in a firm in order to really be effective?
Core Areas of Marketing:
- Advertising
- Public Relations
- Website Development & Usability
- Social Media Management
- Sales & Promotion
- Brand Positioning and Strategy
- Competitive Analysis
Additionally, some of the advantages of utilizing an outsource firm are the same as if you hired in-house. Streamlining internal processes can be just as important as external image and PR management. Depending on the scope of the services you purchase with a company, an outsourced firm can aid in the following internal needs:
- Revising/editing Internal communications
- Sales Process and Script development
- Hiring Strategies and Talent Acquisition
- Automation and Digital Tool Suggestions
Using an outsourced marketing company provides an experienced team of specialists in an area of business most owners don’t have an extensive background in. Conveniently, an outsourced marketing company can be scaled to suit projects of any size and scope at a lower cost than hiring and training an internal source. Ideally, enlisting an outsourced marketing firm allows an organization to explore and fully utilize targeted analysis of objectives, connected with the tactical distribution of resources, all focused on meeting a company’s goals as effectively and efficiently as possible. However, it comes down to the team your working with. When seeking out help with your marketing, we recommend connecting with a firm and looking into exactly what services they provide to ensure that they will be a good fit for your needs. Not all firms have the same specialties or will be willing to provide the same services as others, and it’s important to learn exactly what your chosen firm will be responsible for before striking up a working relationship.
We wish you the best of luck in exploring new marketing options in 2016!
To learn more about Outsourced Marketing call or visit us online at https://360direct.com/programs/.