Have you heard the rage about Pinterest? If you’re female and love shopping, you most certainly have. Pinterest allows you to pin your favorite things to inspiration boards that you create. What inspires you…cooking, fashion, hairstyles, a dream home?
Of course, you also get a social sharing aspect within Pinterest. Showcase your inspiration boards to followers, “like” and “repin”images, and get opinions from friends on hairstyles you’re thinking about trying.
Be forewarned; copyright use and infringement is becoming a growing concern. Technically, you shouldn’t pin images you don’t own, or images that don’t have a copyright release. Crediting the source is always a good idea. Pinning celebrities? This may be the most dangerous territory. It may not be entirely likely that an average person would get “pinned” with a lawsuit, those companies with brand pages may be more at risk. Ad Age speaks more about how top marketing companies and Brands Can Use Pinterest Without Breaking the Law here. Be sure to read the copyright infringement policy at Pinterest as well.
Pinterest brand pages can serve to build up a sense of culture, style, and the personality of a brand. The safest way to do so legally is to only pin images you own to your brand page. Here’s are some examples of brand pages on Pinterest: http://www.dreamgrow.com/41-great-examples-of-pinterest-brand-pages/