SEO, PPC, Pay per click, Search Engine Optimization

SEO or PPC: Which One’s Right For My Business?

When it comes to driving traffic to your website, both search engine optimization (SEO) and pay-per-click (PPC) have their place. They can be done concurrently working towards different goals, or work together towards common goals. See what the difference is.

SEO & PPC

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Top 5 B2B Marketing Trends 2019

Top 5 B2B Marketing Trends of 2019

2019 has proven so far to be another great year for marketing. Take a look at top trends you could capitalize on that are dominating the field.

Top 5 B2B Marketing Trends 2019

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Tracking ROI

Tracking ROI With Digital Marketing Tools

Tracking ROI

It’s easy to know whether or not you’re hitting your revenue goals. Equally important, however, is understanding which marketing tactics or strategies are helping you hit those goals, and which ones aren’t. Luckily, there are several ways to measure the ROI of your marketing campaigns.

Using Landing Pages

When you create a website, you don’t know who will find it or by what means. With a landing page, you can dictate both of those variables. Instead of visibly anchoring it to a navigation menu, include the landing page link on marketing pieces connected to a campaign targeting a specific audience, allowing you to determine how well individual campaigns are working. Since you control who has access, it’s also the perfect opportunity to tailor messaging just for that audience. An added benefit of using a landing page is the ability to use Google Analytics to track the behavior flow of that specific audience as they navigate your site.

Of course, web traffic alone isn’t a strong indicator of ROI. Hopefully your landing page has a call to action leading to a contact form, RSVP portal, or a white paper download. In addition to generating a new warm lead, you may be able to track a future sale to that specific marketing campaign. Some marketing campaigns are more hands-on an others, for example, more local businesses may find that using direct marketing materials such as booklets, catalogs, postcards, flyers, pamphlets and other print-based marketing tools provided by printing services similar to Printivity could be helpful to local marketing.

This strategy works for nearly any campaign. When using targeted marketing, you want to direct website visitors to specific content that’s relevant to them. Landing pages are particularly useful for targeted direct mail, radio, and PPC campaigns with a narrow marketing message.

Using Promo Codes

Businesses often use promotions to add urgency to their marketing campaigns. With a little extra planning, promo codes can teach you a lot about your audience! Rather than provide one code across many different tactics, use different codes so that you can measure which tactics or what types of messaging worked.

One thing to remember: make sure that you don’t mix your promo codes. Try to ensure that no single lead ends up with several different promo codes. This requires precise management of your direct mail and email lists, as well as careful consideration if you plan mass marketing tactics like radio or billboards. If you choose to use both mass marketing channels and your existing customer base, ensure that your current customers receive the better deal for being loyal!

You can use this strategy when employing several tactics within a campaign – like some people getting postcards and others getting emails. This would help determine which tactic had the better ROI. You can also divide up your lists and test out different messaging, and use the different promo codes to track which marketing messages connected more with your target market.

Using landing pages and promo codes are just two effective components of an overall marketing strategy geared towards measurable, calculated growth. In pursuing this end goal of calculated growth, businesses make both their marketing and their dreams sustainable. Want to chat more? Visit our Contact Us page and get in touch with one of our experts today!