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Social media & the age gap

Years ago, this question began resonating in marketing meetings across the country as the Internet steadily becomes more of a necessity than a commodity. However, in spite of its prevalence in our society, the percentage of businesses aware of social media is still fairly low. There is not only a technology barrier involved, but an age gap. Social media, also called Web 2.0, is an evolutionary sector spawned through the Internet primarily by college students and youth, hence the age gap. Business owners today may feel like they have the Internet well in hand. They understand the web, email, and ecommerce. They may even have FastSpring software helping to fuel their services. However, just when they thought they had mastered the technology around them, new trends made it speed by at light speed. If you find yourself in that group, don’t feel too bad. Even technology “geeks” in their 30s and 40s have been caught by surprise and are grappling to fully understand this continually evolving phenomenon.

Social media already has powerful marketing capabilities. Products and services are being marketed through the viral nature of this network every minute of every day. If your business has customers or is seeking customers that are using social media, you will need to understand this network or hire someone to manage it for you. Alternatively, you could consider seeking some popular influencers on these social media platforms to market and promote your products and business for you. By working with these people, your business doesn’t have to worry about creating your own content, as these popular influencers will do it for you. To learn more about this sort of marketing, get in contact with an influencer marketing agency today. It will become an evolution of your overall web strategy. As social media use expands, so do the age demographics that utilize it, which increases the number of industries for which social media becomes a vital marketing tactic.

The technology is always changing

Facebook and Twitter have taken the population by storm for the past several years, and have led the way in developing the social media space. You adapted, broke down, and yes, created your own Facebook page. You smiled, as you thought you were now up to date on the new technology. Don’t get too comfortable though, because now you must learn the ropes of Tumblr, post photos to Flickr, and utilize Medium to promote your blogs. The bottom line is technology is always changing, and as soon as you adjust to the nuances of Web2.0, Web 3.0 will start to loom on the horizon. Remember that about 20 years ago the internet did not exist for all but universities and the military. How did business function without email in 1994? I scarcely remember.

Stay ahead of the game

360 Direct is riding the technological storm and staying up to date on the trends so that our customers don’t have to. Find out more about what 360 Direct is doing to bring together your business and cutting edge technology at our blog.