The Video “Hook” and Why You Need It
Recently, I attended a business presentation on Videos being the new “Hook” and it got me thinking. If using video is “new”, then how come it’s been used to drive engagement for over a decade? Because it’s only recently that sharp marketers have begun to use it to their competitive advantage, see for example some of these spokesperson videos created by a video marketing agency for various clients. The lyrics from “Hook” by Blues Traveler, a song near and dear to my heart, were used to describe what marketers try to answer everyday. How can videos be used as a company’s “Hook?”
“Because the hook brings you back
I ain’t tellin’ you no lie
The hook brings you back
On that you can rely”
Videos are rapidly replacing text as the content strategy driving online engagement. Videos keep people on sites longer, have higher conversion rates and increase search rankings. According to HubSpot, using the word “video” in an email subject line boosts open rates by 19% with a whopping 65% increase in click-through rates.
But wait, there’s more. As a matter of fact, the statistical backing for why companies should use videos to increase engagement and get higher ROI’s keeps pouring in:
- By 2017 2/3rds of information sharing will be done in video form.
- 300 hours of video are uploaded every minute to YouTube according to a Google spokesperson.
- Sites that include video have on average an extra 2 minutes of dwell time compared to those that don’t.
- 52% of marketers name video as the type of content with the best ROI.
So what can companies do with that information? They can use it to inform and add to marketing ideas, like the following:
- Client Testimonials
- Website leverage
- Virtual tour of your company
- Product demos
- Company culture
These are standard, tried and true aspects of marketing, but adding video enables them to be more effective in a perpetually digital space. If building your own video marketing strategy seems like a daunting task, contact us to learn how we can help.
http://blog.hubspot.com/marketing/video-marketing-statistics
The Marketing Power of Patience
When you think of the Green Bay Packers, what comes to mind? 2014 NFL MVP, 13-time world champions, the bet you made on FanDuel, or maybe even 23 players in the Pro Football Hall of Fame. Whichever one you think of, it is important to realize that none of this would have happened if it wasn’t for patience on behalf of the players and coaches. The players had to dedicate themselves to excellence by developing their speed, strength, and precision. The coaches had to discover which plays and defensive strategies worked the best.
Similar to how the Green Bay Packers had to be patient when waiting for positive results, seeing success from marketing also takes patience. There are certain steps that need to be taken in order to improve a company’s marketing strategies. Change does not happen overnight, but the best marketing results happen when specific planning and implementation have occurred over a certain period of time.
Each business is different with how it needs to be marketed to its audience. You wouldn’t give out the same workout plan to Aaron Rodgers and Clay Matthews, so why would you expect different businesses to have the same marketing plan? Each business needs a marketing plan tailored specifically for them, meaning that each marketing plan will take a different amount of time. No matter what the strategy, marketing ultimately takes patience in order to see a significant improvement to your company.
For more information on marketing, contact 360 Direct at 262-289-9210 or fill out our contact form here.