DIY Marketing
Would you cut your own hair? Fill your own cavity? Replace the water pump in your car? There are people who are capable, not me for one.
YouTube is one of the culprits promoting an age of do-it-yourselfers. Although, I could watch a video or two on YouTube and attempt to replace a water pump, I know it would be a bad idea. The result would not be the same had I taken it to a mechanic. Having a professional do the job would be the most sure way of knowing I will be driving my car to work the next day.
For some, it is essential to hire a marketing agency. Whereas others consider it acceptable to have the high school kid next door work on their business’ website. Many people build their own website, but can they navigate the sea of SEO? Do they have the time (+ or -20 hours per week according to Google) for the monthly upkeep of a website (along with social media tools.) Does the neighbor know the strategy and what keywords will work this month, and knowing what Google feels is of importance (as this changes every day)? DIY marketing is not the way forward.
Using a professional service for almost anything tends to get you the best outcome, the best solution to a problem. Professionals, no matter what the service, engross themselves in their craft and are the best suited to help. Investing in people who know, really know, how to make the most of what marketing you have in place (or need to have in place) is as important as investing in a mechanics’ skill to ensure you will move forward. Save the do-it-yourselfing for fun projects; not the essential elements that drive your business.
