Find Your Perfect Outsource Marketing Partner
Imagine a world where Batman didn’t have Robin, Sherlock didn’t have Watson, Lewis didn’t have Clark, or Lennon didn’t have McCartney. It would feel as if a piece of something great was missing. Batman wouldn’t have stopped as many villains. Sherlock would not have solved as many mysteries. Lewis wouldn’t have discovered as much of the United States. And Beatles songs would never have skyrocketed to the top of the charts, forever changing music. Each individual needed his partner to achieve greatness. However, there is one great duo that I have forgotten to list: Your company and an outsource marketing agency.
Have you ever thought of outsourcing your marketing needs to a marketing agency, such as 360 Direct, that specializes in marketing plans and strategy? Just like Robin was to Batman, partnering with an agency can allow you to accomplish far more with less stress and uncertainty. Why worry about trying to focus on marketing yourself when an outsourced agency specializes specifically on marketing other companies? It’s far more effective to outsource your marketing to experts who already know how to make companies expand their profits, rather than trying to learn a crash course in an industry that often requires a master’s degree to be successful.
Outsource marketing is a great way to allow your employees to focus on what they do best at your company. If marketing is not your specialty, why waste time trying to do it yourself?
For more information on outsourcing your marketing needs, contact 360 Direct at 262-289-9210.
Net Neutrality: What it Means for Small Businesses
noun
“The principle that Internet service providers should enable access to all content and applications regardless of the source, and without favoring or blocking particular products or websites.”
The net neutrality debate has been raging for years now, and with the recent FCC hearings, there finally might be some definitive action one way or the other. But what does the potential end of net neutrality mean for small business and startups looking to use the web and marketing companies near Milwaukee to promote their companies? As inbound marketers ourselves, we are aware that a no-longer neutral Internet will forever change our marketing strategies, as well as the businesses who utilize them.
DIY Marketing
Would you cut your own hair? Fill your own cavity? Replace the water pump in your car? There are people who are capable, not me for one.
YouTube is one of the culprits promoting an age of do-it-yourselfers. Although, I could watch a video or two on YouTube and attempt to replace a water pump, I know it would be a bad idea. The result would not be the same had I taken it to a mechanic. Having a professional do the job would be the most sure way of knowing I will be driving my car to work the next day.
For some, it is essential to hire a marketing agency. Whereas others consider it acceptable to have the high school kid next door work on their business’ website. Many people build their own website, but can they navigate the sea of SEO? Do they have the time (+ or -20 hours per week according to Google) for the monthly upkeep of a website (along with social media tools.) Does the neighbor know the strategy and what keywords will work this month, and knowing what Google feels is of importance (as this changes every day)? DIY marketing is not the way forward.
Using a professional service for almost anything tends to get you the best outcome, the best solution to a problem. Professionals, no matter what the service, engross themselves in their craft and are the best suited to help. Investing in people who know, really know, how to make the most of what marketing you have in place (or need to have in place) is as important as investing in a mechanics’ skill to ensure you will move forward. Save the do-it-yourselfing for fun projects; not the essential elements that drive your business.