Beware of Spam Marketing Messages: “You Have Errors on Your Website”
Periodically we hear from clients asking us about emails they’ve received citing several “errors” on their websites. These are not reliable companies and in most cases the emails are scripted. They’re trying to sell you their services. No matter where the email comes from, it usually mentions several things, so please be AWARE.
• We came across your website and noticed the following…(This is completely random and they’re casting a very wide net hoping they can get someone to take the bait)
• We’ve found several errors on your website! (“errors” is a completely inaccurate word. We design your website using best practices & run reports regularly)
• We are offering you a FREE website analysis...valued at $200! (we always offer FREE website reports - just ask us anytime!)
• Get your business on the first page of a Google search! (Google is a pay-to-play operation where much $$$ is spent on ads. Look at which listings say “sponsored”. If you have a huge advertising budget, you too can get higher in the rankings. If you want to spend more on advertising, we can definitely help you get the most for your money, but this also requires A/B testing for the best results!)
• Emails that come from a personal account (These aren't legitimate companies)
• I have some quick fixes that can help you start ranking better in just a few minutes! Good SEO takes time & testing! There are a lot of moving parts and there is no “Quick Fix”. (If you believe that, we have some land for sale!)
We’re here to help - just contact us if you would like to discuss some options for improving your website’s security to filter out spam & solicitor emails.
Dressing your Website for Success
“Dress to impress.” “Dress for success.” “Always look your best.”
There are various sayings such as these that emphasize the importance of looking your absolute best in order to make a positive first impression. Whether it be an important job interview, a romantic date, or your first day of school, a first impression is crucial to how someone thinks of you. Similar to a job interview, your website will make a strong first impression on it’s viewers, but instead of wearing a nice outfit, your website must have an updated layout, theme, and color scheme.
An updated website can mean multiple things to your customers in the manufacturing industry. Most importantly, it means that your company cares about its image and always wants to look its best. If you care about your company, then future customers will see that and want to work with your company. Another bonus to dressing your website for success is that an updated website allows viewers to easily navigate throughout various pages and links. By having easy-to-use navigation features, your potential clients will have a positive experience, wanting them to return to your website, leading to potential business. Lastly, an updated website can ultimately give off the impression to potential clients that you are modern in the manufacturing world and ready to change according to what is the best for your company. Clients want to work with a manufacturing company that is always moving forward.
For more information on how to keep your website current, contact 360 Direct at 262-289-9210 or fill out our contact form here.
20 Web Design Myths from Lean Labs
There’s a lot of work that goes into a website – and in some cases, too much work. The SlideShare below helps dispel some the most common web design myths and mistakes companies make that unfortunately turn out to be wasted effort.
Thanks to Lean Labs for creating this great SlideShare!