What is a Branding Statement?
A branding statement used to be identified as an organization’s name, logo, slogan, sign, symbol, design, or a combination of all of these. These days, a branding statement is what makes an establishment stand out from their competition. A company’s branding statement is a promise sent out into the world that sets the tone for a customer’s first impression of the organization. For example, 360 Direct’s branding statement is “Growing businesses one dream at a time.” When a customer sees or hears this tagline, they connect it to us, 360 Direct. From this simple statement, our customers know exactly what we do, and why we do it.
What Makes a Good Branding Statement?
In today’s fast paced, technical world, a good tagline is important. If an organization’s marketing brand statement is not visually appealing, or is too difficult for the customer to understand, they probably won’t remember the business. However if the branding statement is colorful, fun, and easy to remember, the customer will be more than likely to return to that company when it comes time to purchase a product or service. An establishment’s tagline should promote trust and loyalty from customers, and should communicate effectively with the demographics they are selling to. A good branding statement makes the customer want to purchase the products or services, and keeps them coming back.
How to Find and Create Your Branding Statement
Ask yourself what makes your organization stand out from the rest. Is there something special that your do that your competition does not? Are you an innovator, a visionary? Is your business a leader in the industry? Don’t be afraid to brag about your company. Once you have an answer to these questions, create a branding statement that highlights the uniqueness of your organization. After you have put together your branding statement, incorporate it into your website and across all of your marketing efforts. Place it somewhere that your customers will see and remember it.
Finding and creating a branding statement is important, but can be overwhelming. If you’d like help creating yours, contact a 360 Direct member today!